A paperback mockup. Blue cover, with "You Are A Strategist," "Sara Lobkovich" in black. There are white squiggly drawings, starting messy, and getting more organized as they progress. The subtitle is: Use No-BS OKRs to Get Big Things Done.

Coming Soon:

Unblock Your Inner Strategist With Connected Strategy & No-BS OKRs

You are a strategist.

And don’t let anyone else make you feel otherwise.

Inside many of us are the visions of how things can be different (better) — even when that means challenging the status quo, or leading the charge into uncharted territory.

This upcoming book from strategy coach and OKR activist Sara Lobkovich is your guide on that journey. In this book, you’ll find a new system for translating visionary strategy and transformation into crisp, clear artifacts that your collaborators and contributors can actually understand. You’ll also learn how (and why) to create aspirational, inspired, measurable goals people can get behind to help achieve your vision.

Whatever your job title, if you’re responsible for strategic direction, alignment, or achievement, this book is for you.

You see exactly how things could be better—in your organization, your team, or your own work.

You have the insights and ideas to make meaningful change happen. But turning those ideas into reality? That's where things get stuck.

"You Are A Strategist" is the practical playbook for people who think differently about work and want to make real change happen. This isn't another theoretical strategy book or a complicated goal-setting system. It's a clear, step-by-step guide that helps you:

  • Transform your strategic insights into clear, compelling direction others can follow

  • Create measurable goals that actually drive change (even if you don't have data today)

  • Build alignment and support for your ideas—without getting lost in politics and power discrepancies

  • Finally break free from endless planning and overworking, and start achieving real results

Laying on a light-colored table is a brown wood tray and a small pom-pom yellow flower. In the center of the image is You Are A Strategist: A mid-blue book, with the copy: You Are A Strategist, Sara Lobkovich in black; and white drawings.

Whether you're leading a Fortune 500 company or trying to create change from any seat in your organization, this book gives you the tools to turn your strategic thinking into undeniable impact.

You'll learn how to:

  • Create a one-page strategy that clarifies your vision and gets others on board

  • Develop objectives that inspire action and meaningful change

  • Design key results that measure what actually matters

  • Build the right rhythm of business and behaviors to achieve your goals

  • Transform frustrating OKR experiences into liberating ones that reconnect you with your purpose

“I finally feel confident about my ability to create 
outcomes that will lead to transformation” 

—Alyssa E

“I learned more about OKRs from you in a few hours than from reading books and research. Your style is simultaneously friendly, intelligent, sophisticated, and down-to-earth! Your course was a game-changer.”

- Theresa Stockdale

“Sara is an inspirational leader in OKRs – she was the fist person I ever heard talk about OKRs in such a non-corporatized, relatable-to-anything way. If you’re interested in OKRs, impacted by job market volatility, or just curious about OKRs in general, I can’t recommend attending anything she hosts enough!”

- Megan Decker

Sara is on stage, during a speaking event. She wears a navy top, and has wavy strawberry blonde hair, and is gesturing with her hands, in front of a screen.

Need an offsite facilitator, keynote speaker, or event speaker?

Sara will inspire and enable your organization to change minds and behavior around goal setting and strategy achievement.

A black woman with tightly coiled brown hair and tortoiseshell glasses is wearing a taupe suit jacket and standing with her arms crossed in a brightly-lit, modern hallway.

This book is for you if you are:

  • A leader looking to transform their team's approach to strategy achievement

  • An individual contributor who wants to make a bigger impact

  • Anyone who's struggled with traditional OKR implementations or with unclear expectations and alignment challenges in the workplace

  • A change-maker who needs others to understand and support their vision

  • A creative problem-solver who thinks differently and wants your ideas to be heard

Stop wondering what's wrong with you when your ideas don't get traction. Start using proven frameworks to make your strategic vision a reality.

Your inner strategist is ready to be unblocked.
This book shows you how.

A picture of a stack of books, with blurry bookshelves in the background.

Book Club Guide

Coming soon! Want to know when our Book Club Guide is available? Drop me an email!

My Books

  • A blue background cover book sits on a light colored table. The title is in black: You Are A Strategist. A series of squiggly white drawings go from disorganized to more organized.

    You Are A Strategist

    Learn practical skills for making strategy accessible, and increasing your strategic achievement (for status-quo challengers and business rebels).

  • A mockup of the workbook. It has a white cover, with blue copy that reads: "The No-BS OKRs Workbook." There are black squiggly drawings progressing from disorganized (messy) to organized and structured.

    The No-BS OKRs Workbook

    A companion to You Are A Strategist with full-size copies of the essential worksheets for creating your Connected Strategy on a Page and No-BS OKRs, with quick descriptions of each exercise.

Sara is a 40-something white woman with wavy dark blonde hair. She's smiling at the camera. She's wearing a black top and suit jacket, and a pair of dark jeans. She's standing against a grey studio background.

About the Author

Sara Lobkovich is a strategy coach and OKR activist who has transformed how organizations and individuals approach goal-setting and strategic planning.

As the creator of No-BS OKRs and the Connected Strategic One-Pager framework, she has trained over 2,000 OKR coaches across more than 300 organizations globally, including Fortune 100 companies.

Drawing from her executive leadership experience in complex creative and technical environments, Sara developed a practical, human-centered approach to strategy and goal-setting that works for everyone—not just those with traditional business backgrounds or positions of power. Her methodology strips away the confusion and complexity that typically surrounds strategic planning, replacing it with clear frameworks that drive real results.

A board-certified Health and Wellness Coach (NBC-HWC), Sara brings a unique perspective to organizational strategy, integrating evidence-based approaches to behavior change and wellbeing into her work.

She believes that effective strategic planning shouldn't require self-abandonment or burnout, and her methods prove that meaningful impact and personal fulfillment can go hand in hand.

Sara divides her time between working with large enterprise clients implementing OKRs and supporting smaller organizations and individuals in modernizing their approach to strategic achievement. She has a particular passion for helping unconventional leaders and their teams—often introverted, neurodivergent, or from non-traditional backgrounds—harness their strategic capabilities without masking or compromising their authentic selves.

As the host of the Thinkydoers Podcast and author of "You Are A Strategist" and "The No-BS OKRs Workbook," Sara is dedicated to making strategic planning accessible to change-makers at every level. Her work challenges the status quo of traditional business culture, advocating for more equitable, focused, and human-centered approaches to measuring and achieving success.

Whether training Fortune 500 executives or coaching individual professionals, Sara's mission remains consistent: helping people transform their visionary ideas into undeniable impact, while building workplaces where everyone can learn, grow, and achieve meaningful results.